Developing Sustainability Strategy
A good sustainability strategy builds business resilience and delivers positive impact.
The team at Simply Sustainable has decades of collective experience in developing strategic sustainability and ESG programmes for national and international brands across all major sectors. Our clients value our ability to quickly understand their core business drivers, identify sustainability priorities, and develop plans that maximise impact and support their commercial objectives.
How we work
We keep it simple, and we tailor this process to each client’s unique needs. The first stage is working with you to identify and connect with key decision-makers and influencers within your business and market – through interviews, focus groups, workshops and surveys. Next, we use various tools and assessments – including competitive mapping, SWOT, PESTLE and materiality – to conduct detailed research and analysis. Armed with deep insight and directional focus, we then develop a framework around your strategic priorities, outline the key elements of your new strategy, and work collaboratively to establish the plan of action that will help you to achieve your goals.
Why this works
Good strategy is focused, evidence-based and action-orientated. The process we recommend gives you real-time insights on the expectations of your business, clarity on key sustainability trends and the issues you face, and a diagnosis of your strengths and weaknesses. We use this compelling evidence to develop a unifying framework that identifies your strategic priorities, commitments, goals and KPIs. This sets the overall direction for your approach and clearly articulates the business imperative and future value to the company. A coherent set of actions, alongside realistic but ambitious targets, then charts the course for how you will achieve your ESG and sustainability goals.
What matters most
We live in a time of unprecedented change and rapidly evolving stakeholder expectations. Materiality helps us to navigate this complexity by determining the relative importance of Environmental, Social and Governance (ESG) issues. Our best practice process combines in-depth stakeholder insights with risk, opportunity and impact assessment. We are adept at translating this into strategic advice, putting forward priority topics for your business to address (including in a materiality matrix) with associated recommendations. Not only does materiality lay the foundations for a robust, strategic ESG and sustainability approach, but it also serves to engage key stakeholders, including investors and your Board. We conduct standalone assessments and those as part of the strategy development process.
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Manchester Airports Group
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