Gaining in-depth stakeholder insights through materiality
Uncovering deep insights to improve sustainability disclosures at easyJet
We conducted a materiality assessment for easyJet and used the insights to support the development of the sustainability chapter for its 2019 Annual Report.
Impacts and benefits
- Identified a clear set of priority sustainability issues for the business to focus its approach
- Captured in-depth stakeholder insights to inform strategy development and disclosure
- Increased the relevance of the sustainability chapter in the annual report (available to view on the easyJet website)
The hard work and support of the Simply Sustainable team throughout the ESG and materiality projects was very useful. The outputs have informed our approach to sustainability and played a key role in improving the sustainability chapter of our 2019 Annual Report.Mark Ramsden Head of UK Corporate Affairs, easyJet
At Simply Sustainable, we love helping our clients to realise their ambitions. So, when existing client easyJet approached us for specialist support to identify the most material ESG topics facing the business, we were thrilled to help.
Our initial focus was working with the team to lay the foundations for the development of its strategy and reporting. We did this by conducting a materiality assessment using our methodology developed to best practice standards. This involved engaging stakeholders across Europe – including board members, employees, customers and sector experts – through interviews and surveys. We also conducted a detailed risk and opportunities assessment before advising on the relative importance of the different environmental, social and governance issues facing the company.
Next, we evaluated the disclosure requirements under several best-practice ESG reporting frameworks. This included the Global Reporting Initiative (GRI) standards, the Sustainability Accounting Standards Board (SASB), and Section 172 of the UK Companies Act.
Using these findings and those of the materiality assessment, we supported the development of the structure and new content for the sustainability section of the annual report. easyJet was delighted with the outcome: an engaging and robust sustainability chapter that communicates effectively with critical stakeholders.
More case studies
Improving ESG rating performance
Broadening the reach and appeal of annual communications
Herbert Smith Freehills
Creating the foundations for deep, positive impact
Central England Co-operative