Simply Sustainable

Bringing a new strategy to life at EE

We worked alongside EE to successfully integrate sustainability across the business as part of a long-term package of support.

Embedding responsibility at the heart of core business


Impacts and benefits

  • Rated sector leader in leading responsible business benchmark
  • Carbon footprint reduced by 41% over 5 years
  • Ranked 7th best big company to work for in Sunday Times
  • 1 million people supported to develop their digital skills
  • ‘Activated’ nearly 400 employees across the UK

Amazing work – thank you to you all for the many, many hours you’ve put into building our strategy, implementing it and then reporting on it in the Index. Dan Perlet Former Director of Corporate and Financial Affairs, EE

The story

Simply Sustainable is known for being a practical and inspiring consultancy so helping our clients to integrate sustainability into what they do and how they think is a great fit for us. That’s why, having developed EE’s new responsibility strategy, we were ideally placed to support its integration across the business as part of this long-term partnership.

We know that this requires a holistic approach, working at every level of the organisation. Here we started at the top, guiding leadership to advocate for sustainability and creating a strong governance and management structure which included feedback loops between the Board and core functions and established an external board of experts to advise and challenge the business.

Next, working across core functions in the business, we turned to identifying and developing the policies and processes needed to embed sustainability priorities into EE’s ways of working, before establishing the KPIs and systems that would drive accountability via monthly performance reporting.

EE’s workforce is diverse and varied so naturally, engagement and ownership of this agenda is a key priority. To address this, we worked with in-house teams to co-create and deliver a series of engagement events across the UK designed to ‘activate’ their interest in the social and environmental issues core to EE’s approach and their role in supporting company ambitions.

Elsewhere, we supported EE in partnership and programme development, reporting and benchmarking – a whole package tailored and delivered over time to bring sustainability to life in the business.

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