Benchmarking: how does your business measure up?
Benchmarking for Big Yellow
We conducted an in-depth, tailored benchmarking and gap analysis of Big Yellow’s sustainability reporting and communications, to support a refresh of their strategy in this area.
Impacts and benefits
- More powerful, up-to-date performance measures and targets
- Clear alignment of reporting with global best practice standards
- Revived sustainability policy and strategy in the public domain
Simply Sustainable conducted a thorough benchmarking exercise and gap analysis for us, which allowed us to build our refreshed policy and align our external reporting approach to industry and broader standards. Nicola, Alasdair and team delivered insights and value to our business and were a real pleasure to work with.Gabriella Zepf Head of CSR, Big Yellow Group PLC
At Simply Sustainable, we conduct many benchmarking exercises each year, helping our clients to see the gaps in their reporting, and how they measure up against competitors in an evolving business landscape.
When leading self-storage company Big Yellow came to us for our expertise in 2018, we were delighted to help. We began with an analysis of the company’s reporting and online communications compared with six of its industry peers. This considered areas such as alignment to corporate strategy, approaches to stakeholder engagement, materiality, and the ways in which progress and performance were communicated.
The second stage of the process was our review of Big Yellow’s latest reporting against the requirements and principles of the Global Reporting Initiative (GRI) standards, which represent global best practice in this area.
Our final report demonstrated a clear understanding of Big Yellow’s business need and appetite, highlighting areas and recommendations that would add the most value in the short and medium-term.
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